A New Perspective

Social Media, Digital Identity, and Student Learning Outcomes

Topics: Social Media, Student Experience, Student Affairs, Student Retention and Success, Career Services, Academic Support Programs, Academic Integrity and Student Conduct, Student Health and Wellness, Academic Planning, Academic Affairs

Realizing a Quick Impact Across Constituencies

Impressive Results During the Program’s First Year

Ryerson’s LinkedIn Profile Advising Program brought more than 340 appointments in its first year and over 160 students have received headshots. The program has served undergraduates, master’s students, PhD students, and even a small number of recent graduates.

To assess the program, advisers administer a post-session survey with questions about students’ knowledge of LinkedIn before and after the session. In the program’s first year, 100% of respondents indicated that they received helpful feedback from peer advisers. Additionally, over 90% of respondents said that they would recommend the program to friends.

Employers have also expressed their enthusiasm for the program. Interviewees at Ryerson report that several employers have indicated they would like to see more institutions helping students with their LinkedIn profiles.

Staff at Ryerson’s CDEC plan to expand program marketing, conduct more outreach to student leaders, and offer more afternoon and evening appointment times to accommodate student schedules.

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Peer Advisers Play Crucial Role in Ryerson’s Program

Delaying Digital Identity Education Poses Risks