Tactic in Brief: Market Mapping

How The Ohio State University Demonstrates Research Partnership Value to Companies

Topics: Research Enterprise, Research Administration, Industry Partnerships, Academic Affairs

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About the Webconference

When it comes to university-industry partnerships, the identification and strategic alignment process proves a common barrier for many research universities. Chief Research Officers report difficulty in finding the right industry partners for their institutional research capabilities and goals. Furthermore, even when universities create partnerships successfully, the relationships become “transactional” rather than strategic, forcing many universities back to the drawing board.

 In this session, learn about the simple but effective process that The Industry Liaison Office at The Ohio State University developed to avoid many of these pitfalls and create robust partnerships with industry.

Presenter: Scott Winslow