Changing funding patterns mean that the long term growth of the research enterprise requires effective, strategic communications about the value of university-led research.
Yet, there are a variety of obstacles that make communicating about research challenging. Institutions need to communicate research to a much broader set of stakeholders who may have different interests, priorities, and levels of understanding. And faculty are not always effective at communicating their research to lay audiences.
Read about the new research communications environment
Chief research officers (CROs) are often thrust into the spotlight as the primary advocate for the research enterprise, and they find themselves overwhelmed by the marketing and communication challenges. While they recognize the importance of their role in improving research communications, they want and need to have more effective tools and tactics for doing so.
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To get started, use our self-assessment tool to evaluate your institution’s current research communications infrastructure and pinpoint key areas to target improvement efforts.
Download the Research Communications Self-Assessment tool
Then read on to access additional tools and learn more about the three core areas of research communications that are necessary for articulating the value of research and maximizing the impact of communications efforts.
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