Improving Alumni Participation
Alumni donor counts have been declining for years. Decreases in philanthropy nationwide, recent tax law changes, and growth in competition from other non-profits all complicate efforts to acquire and retain alumni donors. Yet regardless of the difficulty of the task, many advancement shops must still meet alumni participation goals set by institution leaders.
Issue a timebound call to action
Historically, annual giving appeals have held little urgency for alumni. Outreach is infrequent and asks are open-ended. Without a reason to give now, it’s easy for alumni participation to decline or delay indefinitely. Advancement leaders must create timebound calls to action to ensure alumni take action today.
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