Improving Alumni Participation
Alumni donor counts have been declining for years. Decreases in philanthropy nationwide, recent tax law changes, and growth in competition from other non-profits all complicate efforts to acquire and retain alumni donors. Yet regardless of the difficulty of the task, many advancement shops must still meet alumni participation goals set by institution leaders.
Key Insights
Alumni donor counts have been declining for years. Decreases in philanthropy nationwide, recent tax law changes, and growth in competition from other non-profits all complicate efforts to acquire and retain alumni donors. Yet regardless of the difficulty of the task, many advancement shops must still meet alumni participation goals set by institution leaders.
- 1. Issue a timebound call to action
- 2. Diversify your appeal channels
- 3. Reorient the ask around causes
- 4. Remove hidden barriers to alumni giving
- 5. Increase the number of nudges
Insights and best practices for partners
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