The Complex Adult Learner Journey to Enrollment

Every student's path is different - are you prepared to respond?


Finding and enrolling right-fit students for your graduate and online programs is challenging in part because every adult learner has unique motivations, expectations, and timelines. Some prospective students research their options for three years and still choose employment over enrollment, while others will move from research to application in three months. To recruit adult learners, schools need to be hyperresponsive to engagement cues and signals, which requires advanced analytics and the ability to personalize communications at scale.

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