The Complex Adult Learner Journey to Enrollment

Every student's path is different - are you prepared to respond?

adult-learner-jounrey-to-enrollment

Finding and enrolling right-fit students for your graduate and online programs is challenging in part because every adult learner has unique motivations, expectations, and timelines. Some prospective students research their options for three years and still choose employment over enrollment, while others will move from research to application in three months. To recruit adult learners, schools need to be hyperresponsive to engagement cues and signals, which requires advanced analytics and the ability to personalize communications at scale.

Download the infographic

Next, subscribe to the Adult Student Marketing Blog

Direct to your inbox: receive our latest research and insights to help tackle your toughest challenges in recruiting and enrolling adult, professional, and graduate students. Subscribe here.

  • Manage Your Events
  • Saved webpages and searches
  • Manage your subscriptions
  • Update personal information
  • Invite a colleague