Students are more reachable than ever with the ubiquity of smart phones, and yet their media habits are changing at dizzying rates as they face information overload. The average teen is online 9 hours a day. 76% of teens have their own smart phones. 76% of teens are on Instagram.
Options for student engagement are increasing exponentially and universities must ask themselves a variety of questions regarding which approaches to use and how to avoid costly missteps to most effectively reach (and convert) prospective students.
How robust are your digital recruitment capabilities? Download our digital diagnostic to help you evaluate:
- Mastery of the digital landscape
- Testing and innovation
- Data and analytics
- Campaign structure
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