The Digital Drawing Board

The 12 Essential Elements of a Successful Digital Enrollment Strategy

Royall Digital Infographic

Chances are you’re already using digital channels to recruit students. But are you doing it right? And is it worth the effort and expense? How do you know?

The research and testing discipline at the heart of our approach to recruitment marketing has given us a uniquely detailed understanding of what works in digital—and what doesn’t. This infographic presents 12 representative findings from that ongoing work.

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See the full results of our digital communication survey

Our white paper analyzes data from 5,580 college-bound students for the latest insight on student communication preferences. Download our white paper to learn how to strategically position and time your messages across the digital era.

Download the white paper

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Doing digital versus doing digital well

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