Reckoning Recruitment Impact

How to Assess Return on Your Recruitment-Marketing Investments

Download the White Paper

Most enrollment leaders understand the power of effective communication with prospective students; fewer can demonstrate that the resources they invest in related efforts are actually making a difference. This lack of certainty can, in turn, cause recruitment budgets to be pegged at arbitrarily low levels or to be first in line for cuts when times get tough.

This white paper explains four different approaches to quantifying the impact of recruitment-marketing investments—approaches that can help ensure your enrollment efforts get all the support they need. Included are options suitable for enrollment teams with varying levels of data/analytics sophistication and schools in different market contexts, including those enjoying growing demand and those facing shrinking pools of high school graduates.

This is a preview of restricted content.

Full access to this content is reserved for Enrollment Services members. Log in now or learn more about Enrollment Services.

  • Manage Your Events
  • Saved webpages and searches
  • Manage your subscriptions
  • Update personal information
  • Invite a colleague