• Manage Your Events
  • Saved webpages and searches
  • Manage your subscriptions
  • Update personal information
  • Invite a colleague

Already a client? Log in to MyRoyall.com to track your campaign activity and other data.

How We Help

Our Enrollment Services division, formerly Royall & Company, offers support for colleges and universities through each of the three phases of student recruitment: search, application, and yield.

We work in partnership with you to make sure each campaign is customized to your institution’s unique challenges and ambitions, ensuring a close fit with your institution’s budget, staff capacities, enrollment aims, and operational capabilities.

Grow your adult learner enrollment

Did you know? All of our campaigns include full digital capabilities.

Royall Digital Infographic, Higher Education Enrollment Management Consulting and Marketing: Snapchat, Facebook, Social Media, IP Targeting, Instagram

Build a robust prospective student pipeline with Search

Shape the size, academic quality, and demographic mix of your inquiry pool.

Drive immediate results with Application Marketing

Activate your application as a marketing and customer service platform.

Ensure maximum aid impact with Yield Optimization

Start a conversation about the value of an education at your institution.

3x more

How likely students we recruit are  to enroll relative to other marketing approaches

Our Process

The 6 Phases of an Enrollment Services Engagement

  1. Refine your enrollment strategy
  2. Establish a data infrastructure
  3. Develop your creative assets
  4. Operationalize your targeting strategy
  5. Deploy your campaign
  6. Measure campaign impact

Our undergraduate offerings are comprehensive, ranging from initial strategy through campaign assessment—and everything in between.

Most importantly, however, they are highly customized and responsive: We develop a deep understanding of your organization and provide a dedicated, multidisciplinary team to work with you each step of the way.

Learn how we helped one university increase enrollment by 158%

Learn how 

EAB Innovations Lab

We take a 360-degree approach to communication—incorporating digital, print, and more—to ensure that we are using the best channel for each student. When you partner with us, you will receive:

  • Proven best practices to ensure your enrollment dollars are spent on engagement tactics that work
  • Our dedicated team of experts, who conducts over 300 field tests annually to uncover new ways to improve campaign effectiveness and efficiency

Meet Our Enrollment Services Experts


Chris Marett

Vice President & Managing Director, financial aid optimization

James H. Day

Vice President, Client Services

Jennifer Winn

Head of Research

Pam Kiecker Royall, Ph.D.

Senior Enrollment Management Consultant

Peter Farrell

"With Royall [EAB Enrollment Services] as our partner, we are comfortable developing a very innovative, aggressive, and creative approach to enrollment. And, thanks to continuous dialogue about how this process is changing, we know we’ll be ready for future challenges—whatever they may be."

–Ned Jones, Vice President of Enrollment Management, Siena College

Contact EAB Enrollment Services

Ready to get started with Enrollment Services? Please contact us. Or, if you would like to speak with someone immediately, please call us at 800-899-7227.