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What We Offer

University Research Partners, led by Dr. Pamela Kiecker Royall, provides two key research programs for colleges and universities: transitional point analysis and strategic issue analysis.

Our transitional point analysis focuses on students’ progression from one stage to the next in the admission funnel. We offer a full complement of surveys designed for each transition point. The results of these surveys inform and guide the recruitment and retention goals of our university clients.

Our strategic issue analysis is customized for the unique needs of institutions facing special enrollment challenges due to uncontrollable factors in the external environment and/or controllable aspects of the internal environment.

We currently offer the following programs:

  • Non-Enrolling/Enrolling Student Study
  • Non-Applicant/Applicant Study
  • Conversion Evaluation Study
  • Search Non-Responder Study
  • Pre-Applicant Study
  • Event Evaluation Study
  • Student Retention Study
  • Strategic Issue Analysis Study

In addition to research services, URP manages the urCompass panel, a nationwide group of college-bound high school students who respond to periodic surveys about their college search process.

What Sets Us Apart?

  • Thorough understanding of the challenges of student recruitment, enrollment, and retention
  • Research services designed specifically for higher education
  • Excellence in customer service

  • In-house expertise in higher education marketing, survey design, statistical analysis, and strategic recommendations for student recruitment and enrollment practices
  • eSurveys, which are widely accepted as the most efficient data collection mode in both speed of response and total cost

Get Started with University Research Partners