Process improvements lead to revenue gains

Danville Community College joined the Student Success Collaborative–Navigate in late 2015. At the project kickoff meeting, EAB staff helped college leaders map their enrollment process and identify three critical challenges that prevented students from enrolling on time. Working with EAB, Danville streamlined their enrollment process. In just the first semester, they saw an increase in yield and in tuition revenue.

Impact Highlights

4.6 percentage point increase in applicant conversion rate from Fall 2015 to 2016, since adopting EAB recommendations

$70K additional revenue earned from enrolling a greater proportion of the total Danville applicant pool

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GET TO KNOW

Danville Community College

  • Located in Danville, Va., about a mile away from the North Carolina border
  • Serves more than 5,000 students
  • Navigate member since 2015

Challenge

All kickoff meetings begin with a process mapping session led by an EAB dedicated consultant, who records the enrollment process students at the college complete from application to enrollment. The meeting includes staff representatives from across the college.

The process mapping session at Danville surfaced three critical onboarding challenges that prevented students' timely enrollment.

Typical Enrollment Steps at Danville Community College, Before 2016

Three challenges surfaced from EAB process mapping

Solution

Streamlined enrollment process generates revenue

After identifying pain points new students experienced during onboarding, leaders at Danville Community College partnered with EAB to streamline enrollment overall. The first step in optimizing the new student experience was to reduce the number of times students visited campus to complete enrollment steps. Students now have to come to campus only twice, once for placement testing and another time for orientation, which includes academic advising.

Newly admitted Danville students are now introduced to Navigate with a link to the platform in a welcome email. Early access to this self-service platform has several benefits:

  • Students no longer need to visit campus for a "program placement" appointment, but can still receive personalized guidance about their major via Navigate
  • The platform guides students to complete enrollment on time; 77% of Fall 2016 applicants who logged into Navigate completed enrollment for that term.
Danville Community College sees 4.6% uptick in yield
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$70K

Revenue gained from additional enrollees in Fall 2016 alone

Impact

Danville Community College sees 4.6 percentage point uptick in yield

Since partnering with EAB, Danville Community College has seen a 4.6 percentage point increase in their applicant conversion rate. This translates to an additional 39 students enrolled in Fall 2016, enrolling in an average of 12 credits per term. In the first term alone, this equates to over $69,600 in tuition revenue for the college.

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