Designing and Implementing Targeted Advising Campaigns

Improve academic student success by engaging with students

Targeted advising campaigns are an effective way to proactively reach key student populations with personalized communication and intervention. By providing advisors with technology to reach more students, they are enabled to maximize the overall impacts of their efforts. With Navigate’s robust filtering capabilities, the campaign possibilities are endless.

Navigate makes it easier to execute your campaigns with a suite of tools (analytics, workflow, and student engagement) for quickly identifying, contacting, and meeting with students. By deploying Navigate analytics in combination with workflow tools, advisors can create highly-specific campaigns and ensure that no students fall through the cracks.

This toolkit provides step-by-step technical instructions for designing your own targeted advising campaign utilizing Navigate.

  • Creating a Campaign Plan
  • Sample Campaign Design Worksheet
  • Template Campaign Design Worksheet
  • Sample Student Campaigns
  • Strategies to Extend Your Impact
  • Appendix: Technical Instructions

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