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For more than 25 years, Royall & Company has helped colleges and universities strengthen core revenue streams, achieve enrollment and fundraising goals, and build long-term relationships with students, parents, and alumni through innovative, data-enabled marketing services.

Our best practice strategies are founded in comprehensive and rigorous study: We conduct over 300 field tests annually across more than 350 partner institutions. And we are proud to do it well: We give our partners 7:1 return on investment—the best in the enrollment industry.

Did you know?
All Royall campaigns include full digital capabilities. Learn more.

Royall Digital Infographic

Our Areas of Focus

Graduate Enrollment Services

Reverse the trend of declining graduate program enrollment with strategic direct marketing campaigns.

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Increase donors and dollars by retaining existing donors, recapturing lapsed donors, and acquiring new donors.

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Undergraduate Enrollment Services

Meet your enrollment goals through targeted student search, application marketing, and yield management campaigns.

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Financial Aid Optimization

A custom revenue-optimization model designed to meet strategic enrollment objectives.  

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How We Work With You

At Royall, collaboration is crucial. Our mantra, “the best practices are the ones that work for you,” reflects our belief that our value is derived from meeting your needs—a call to action that motivates each of our twelve specialist teams.

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The hundreds of experts in this extensive and highly specialized infrastructure partner with you to discover which practices really do work best to fulfill your objectives. We are always just a phone call or click away, and a range of regular meetings are integral to both our member service and our customized strategic plans. We believe collaboration is essential to progress, and ensure that progress is always—rightfully—credited to our partners.

“Our partnership with Royall has been just that—a partnership. They listen, we collaborate, and then they deliver. Segmentation strategies are far more complex than what we could do on our own, content truly fits our brand, and, maybe most importantly, mailings ALWAYS go out on time. Their service goes beyond the terms of our contract. Whenever we need something, Royall does their best to get us an answer.”

 –Drew Flamm, Grace College

Our Experts


Chris Marett

Senior Enrollment Management Consultant

Peter Farrell

Vice President, Client Services

Jennifer Winn

Vice President & Managing Director, Hardwick Day

James H. Day

Head of Research

Pam Kiecker Royall, Ph.D.

Principal, Hardwick Day

Kathy Dawley
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Average ROI for first-year Royall partner schools

Want to learn how we can assist you in achieving your institutional goals?
Simply provide your information so a Royall & Company representative can contact you. 

If you would like to speak with someone immediately, please call us at 800-899-7227.

Heading to a higher education event this year?

Us too! We'll be attending and presenting at many conferences across the country. Want to connect with us or simply learn more about what we do? Find out where we'll be.