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For more than 25 years, Royall & Company has helped colleges and universities strengthen core revenue streams, achieve enrollment and fundraising goals, and build long-term relationships with students, parents, and alumni through innovative, data-enabled marketing services.

Our best practice strategies are founded in comprehensive and rigorous study: We conduct over 300 field tests annually across more than 350 partner institutions. And we are proud to do it well: We give our partners 7:1 return on investment—the best in the enrollment industry.

Did you know?
All Royall campaigns include full digital capabilities. Learn more.

Royall Digital Infographic

Our Areas of Focus

Graduate Enrollment Services

Reverse the trend of declining graduate program enrollment with strategic direct marketing campaigns.

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Increase donors and dollars by retaining existing donors, recapturing lapsed donors, and acquiring new donors.

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Undergraduate Enrollment Services

Meet your enrollment goals through targeted student search, application marketing, and yield management campaigns.

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Financial Aid Optimization

A custom revenue-optimization model designed to meet strategic enrollment objectives.  

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The Royall Innovations Lab

Our constant pursuit of improvement ensures that your campaign strategy keeps pace with changing student preferences. When you partner with Royall & Company you will receive:

  • Proven best practices to ensure your enrollment dollars are spent on engagement tactics that work
  • Our dedicated team of experts, who conducts over 300 field tests annually to uncover new ways to improve campaign effectiveness and efficiency

"What was most impressive was the ROI. For every dollar we invested in Royall programs…the return was $12 in net tuition revenue. That’s remarkable.”

- Tom Willoughby, Retired Vice Chancellor of Enrollment, University of Denver

Our Experts


Chris Marett

Senior Enrollment Management Consultant

Peter Farrell

Vice President, Client Services

Jennifer Winn

Vice President & Managing Director, Hardwick Day

James H. Day

Head of Research

Pam Kiecker Royall, Ph.D.

Principal, Hardwick Day

Kathy Dawley
   7 to 1   

Average ROI for first-year Royall partner schools

Want to learn how we can assist you in achieving your institutional goals?
Simply provide your information so a Royall & Company representative can contact you. 

If you would like to speak with someone immediately, please call us at 800-899-7227.

Heading to a higher education event this year?

Us too! We'll be attending and presenting at many conferences across the country. Want to connect with us or simply learn more about what we do? Find out where we'll be.