• Manage Your Events
  • Saved webpages and searches
  • Manage your subscriptions
  • Update personal information
  • Invite a colleague

Create an advancement strategy

We collect years’ worth of your alumni data, segment by likelihood to give, and use these segments to create a customized, year-long strategy aligned with institutional goals.

Develop your campaign

We customize messaging based on donation history and produce design and copy using your branding and style. Then we optimize content for a digital or print delivery method.

Assess campaign performance

We optimize persistence and timing of messages, maximize email deliverability and list quality, analyze performance in real time, and ultimately quantify campaign success.

Royall's expertise in advancement:

  • 25+ years’ experience in higher ed
  • 350+ expert staff members
  • 1.2 billion student and donor interactions managed annually
  • 10+ years’ worth of data from each partner
  • 300+ A/B in-market tests each year
  • 1,000+ campaigns annually

Why Royall?

  • Dedicated consultants to guide change
  • Semi-annual in-person updates on progress
  • Regular webinars on relevant topics
  • Access to experts in advancement

Learn how Royall helped Wittenberg University increase annual fund gifts by 158%

See how they did it 

Typical increase our partners see in overall donation rates

Start increasing your donors today
Connect with our experts to see how we can help you meet your advancement goals.

Browse Our Content

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Energize your annual giving: Reach young donors

Learn how to reach young donors, who are likely to become the life-long—and potentially ma...
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3 approaches to help your annual fund 'spring forward'

Spring is a time when the right annual fund strategies can yield outsized results and turn...
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6 questions to ask when considering outsourcing annual giving

Is outsourcing annual giving right for you? Learn the six things you should consider, and ...
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