The Digital Handbook to Promoting Guide

Tools to build awareness through digital channels and social media

This handbook is designed to arm digital teams with the resources needed to educate students on Guide’s uses and benefits and ultimately encourage students to download Guide.

The content accompanying this toolkit is digital—it can be Tweeted, Snapchatted, emailed, or posted on the web or social media—ensuring that you are meeting potential Guide on their mobile devices. These materials can be easily integrated with your current digital campaigns, as they’re designed to be distributed on your existing social media and online communication channels.

The various tools will teach you and your communications team how to deploy Instagram, Facebook, Snapchat, YouTube, and Twitter to promote Guide awareness on campus.

  • Tool 1: Snapchat Geofilters
  • Tool 2: Social Media Content Creation
  • Tool 3: Guide Microsite Development
  • Tool 4: Email Marketing Campaigns

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