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The Power of the Nudge

Designing Behavioral Interventions for Student Success

About the Webconference

The behavioral economics concept of “nudging” has gained traction in a variety of policy areas, such as health care and finance, as a tool to influence and modify people’s behaviors for the better. What can higher education borrow from nudging theory to improve student behavior and decision making? This session, initially presented at CONNECTED 2017, leverages user experience research to explore common cognitive biases that prevent students from making good academic choices, as well as behavioral nudges that institutions can implement to overcome these barriers. This webconference is intended for a leadership-level audience.